Our Investments
We invest in the businesses building in the new reality of sports - not simply adapting old models to fit it.
We invest in the businesses building in the new reality of sports - not simply adapting old models to fit it.
+
Combined transaction value
1K
+
startups sourced across
sports, media, and technology
Investment Spotlights
Investment Spotlights
Ida Sports
The first cleat engineered for women's biomechanics
THE NEED
Every major cleat brand was designed for men — then resized for women. IDA Sports built the first soccer cleat from the ground up around women's bodies. The science was always there. No one did the work .
Sequel
The tampon re-engineered for performance
THE NEED
70% of women in the US wear a tampon. Of those women, 70% have to wear a back up product. It’s not their body, it’s the design. Sequel addresses this product failure through a patented, re-design on the tampon. The first re-design engineered to perform.
Opine
Scale athlete storytelling across entire rosters with next-gen, impeccably personal tech
THE NEED
Athletes need better tools to tell their stories, the right way. Opine does that by fusing raw human experiences with proven storytelling frameworks, reputation strategy, and real-time AI-powered data, turning sport's most under-leveraged asset into its most valuable currency.
Ida Sports
The first cleat engineered for women's biomechanics
THE NEED
Every major cleat brand was designed for men — then resized for women. IDA Sports built the first soccer cleat from the ground up around women's bodies. The science was always there. No one did the work .
Sequel
The tampon re-engineered for performance
THE NEED
70% of women in the US wear a tampon. Of those women, 70% have to wear a back up product. It’s not their body, it’s the design. Sequel addresses this product failure through a patented, re-design on the tampon. The first re-design engineered to perform.
Opine
Scale athlete storytelling across entire rosters with next-gen, impeccably personal tech
THE NEED
Athletes need better tools to tell their stories, the right way. Opine does that by fusing raw human experiences with proven storytelling frameworks, reputation strategy, and real-time AI-powered data, turning sport's most under-leveraged asset into its most valuable currency.
01
What We Look For
Solutions for current or near term market demand that is underserved, under appreciated, or misunderstood; founders focused on unit economics; and a partnership aligned on exitability.
Real needs.
Real customers.
Real needs. Real customers.
02
How We Invest
Disciplined and transparent. We are hands on or hands off based on the business needs. We don’t chase speculative outcomes, and look to back companies capable of becoming high quality, deeply acquirable businesses.
Mustangs,
not unicorns.
Mustangs, not unicorns.
03
Where We Invest
Consumer, content and enterprise in the sports economy. More specifically: media & content, athlete & fan experiences, data & analytics, pre-collegiate & collegiate, and performance.
One thesis.
Three Spaces.
One thesis. Three Spaces.
Investing in businesses building the new reality of sports.
Investing in businesses building the new reality of sports.
Stay Connected
Stay Connected
Our newsletter reflects the areas of the sports economy we find most interesting — the trends, the gaps, and the companies starting to fill them. High signal. Quarterly cadence. No noise.
Our newsletter reflects the areas of the sports economy we find most interesting — the trends, the gaps, and the companies starting to fill them. High signal. Quarterly cadence. No noise.
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